It is a win-win situation for all and sundry who take full advantage of selected publishing materials.
To provide you with a good example, let us look at the business of the vacuum technology specialists. These technicians fulfill a multitude of functions which begin at the design stage. Thereafter, it leads into the construction and manufacturing areas. And after that, finished products or articles need to be marketed for wholesale and retail towards the broader industrial and commercial sectors that utilize such materials.
While vacuum technology stakeholders are skilled in each and every phase of their designated tasks, they are no marketers. To make it known to the broader commercial and industrial public that their advanced vacuum technology products and materials are ready for use, they need to rely on the skilled and experienced resources of their online publishers. These publishers may not all have trade craft knowledge and experience on the technologies but they do have the essential research and development craftsmanship to produce detailed and accurate accounts on the finished articles if you will.
The win-win situation is clear. Both VCT and publisher join hands in helping each other out. While word gets out on behalf of the vacuum technology industrialists, a revenue stream is created for publishers for services rendered. Any publishing website in this regard is made up of a substantial quota of advertising material, say, in the region of twenty to thirty percent. The bulk of the material is taken up with detailed tech guides and released papers, among others, on new and archived developments in the vacuum technology space.
And that, readers, fair to say, gives you a clear picture on how significant the service role of publishers is for industrialists.